Are spending money on ads every month and not seeing a return?
Do you have a high traffic site with a low conversion rate?
Are you ready to focus on increasing profits instead of simply increasing traffic?
If that sounds like you, odds are conversion rate optimization can help. I have helped companies from almost every industry increase their conversion rates. In some cases, even doubling the conversion rates in some brutally competitive markets.
Things have changed, advertising costs are increasing, more and more people are entering the market. What worked last year or even last month doesn’t cut it anymore. It’s time to get help from someone that has already done what you are looking to do.
Here are just some of the results I have achieved with the companies I have worked with:
– Increased conversion rates by 126% in less than 90 days.
– Reduced the cost per acquisition costs by 59%
– Cut paid traffic costs in half while increasing the traffic.
– More than doubled conversion rates (15% to over 33%).
If you are ready to increase the results of your website.
I’m very confident that I would be able to increase your conversion rates. Please fill out the form below so I can learn more about how I can help.
What does the process look like for conversion rate optimization consulting?
The process is broken down into five steps
Step 1: Conversion Rate Optimization Research
The first and most important step in conversion rate optimization or CRO for short is to conduct extensive research into the site’s metrics and to review the user experience.
This research is broken up into two parts, firstly a Google Analytics site audit followed by a CRO site audit. The Google Analytics audit is very much a history lesson that gives us a detailed view of the overall performance of the site. Traffic numbers and bounce rates are only a very small part of the overall site performance.
Reviewing the metrics of the site gives me a great overview of user behavior. What is the user journey from homepage to checkout? Are there any hidden drop-off points that are reducing conversion rates? Do you have custom goals set up in Google Analytics?
Tracking the end conversion rate does not tell the whole story. Splitting things out into smaller conversion events tells us what is happening at every stage of the user experience.
After the Google Analytics review is complete, I then shift my focus to reviewing the site its self. What is the experience on the homepage like?
Does your sales message match the ideal outcome for your target audience?
Are there any red flags that are instantly blocking customers from making a purchase?
How does the site compare from desktop to mobile?
How many clicks does it take to make a purchase?
What are the page load times and are they stopping customers from making a purchase?
These are just some of the questions I ask myself when reviewing a site. Every site is different but in my experience sites often make mistakes that I have seen before.
Step 2: CRO Recommendations
Now that the CRO site audit is complete I’m now ready to start making recommendations on how to increase the conversion rates. These recommendations are all based on the data that I reviewed in Google Analytics. The goal for these CRO recommendations is to create data-driven test ideas, which become the action items for our new testing program.
These CRO recommendations will be put into a report that you can share with your team to help educate them on better CRO practices. This report will be delivered either in person or via Google Hangouts, depending on your location.
This meeting often becomes the highlight of the CRO program, it’s a great time to ask questions and gain a much deeper understanding of how the design and sales message of your site impact conversion rates. Conversion rate optimization is about graduating to only making data-driven decisions with your website, this CRO report will help you achieve that.
Step 3: Split Testing
This is when things get really exciting, it’s time to start testing. With the research and recommendation stages over we now have a written plan in place to increase conversion rates. Even though each test is different, we follow the same scientific testing framework to determine the results.
Part One:
Create a data-driven hypothesis. What is a change we can make to the website that is supported by the CRO site audit we conducted earlier?
Part Two:
Create a testing framework and define the goals of the experiment. With the custom goals that we have created in Google Analytics, we now have a scoreboard in place for this new split test. Having these goals set up before the test is even created is key to building longterm success with our new CRO program.
Part Three:
Create the new version of the page to challenge the current design. This may be a simple as making some text changes but also as complicated as page redesign. After the test is created I will need to test it for bugs and preview how it looks on both mobile and desktop.
Part Four:
The new test goes live. After the new design has been tested we are now ready to make it live and test it with traffic from your site. After the test is live the results start to come in, the more traffic the site has the quicker the results will be determined.
Step 4: Spilt Test Reporting
When we have enough data to determine if the test was a winner or something that we learned from we then put those results into a testing report. This report will contain all of the key lessons and takeaways from the test and what the next steps are. The key thing to remember is that even if the split test did not increase the conversion rates we generally learn something about the audience from the test. This win or learn scenario makes split testing a very rewarding exercise for an online business.
Step 5: Conversion Rate Optimizations
The last step in this process is to make changes to the website based on the test results. We call this promoting the new version of the website. This newly updated website becomes the site that we test against moving forward. One of the best things about conversion rate optimization is that when done right, it has a compounding effect. Each test builds on the last one and before you know it you have a completely optimized website that was built by making data-driven decisions instead of making changes based on personal opinions.
For every test that we create we follow this same process. This testing framework is the system that I use to double conversion rates for the companies that I work with.
If this process sounds like something that would help you and you are ready for me to handle all of your conversion rate optimization and split testing. Please fill out the form below and we can get started.
